The Richwood Coffee vision was to connect community and purpose. As the world moves faster and schedules get busier, we needed to create a solution for our customers, friends and neighbors to see the bank as a destination…an interaction vs. a transaction.
By creating a coffee shop with quality drinks, a comfortable lounge and free WiFi we were on the right path – but what about purpose? Richwood Bank’s 150+ years of success was built on the dedication to our communities. When we all grow, we all win. So why not make our coffee model unique? What if we gave it all back to the non-profit partners we have and let people choose where it goes?
In less than 2 years, our pilot launch resulted in 15% traffic increase to our banking side and more than $51,000 in donations (August 26th 2015 – March 31st 2017) and more than 32,000 cups of hot and cold drinks served! Since opening, over $230,000 has been raised in donations to our nonprofit beneficiaries.
By the way, if you have any banking needs or questions, Richwood Bank’s trusted and friendly advisors are only a few feet away, ready to provide the guidance you need to make the most of your finances.